Los Angeles, CA, USA – March 2016 – He’s a master of the groove and a Grammy winner, but that doesn’t even begin to explain the impact and extent of Jerry Jemmott’s immense body of work. Since the tender age of 12, the soulful bassist has been plying his trade, initially on acoustic bass and then on electric; by the time he was 20, he had hit the road with the legendary King Curtis. His work has laid the foundation for hits by Aretha Franklin, Ray Charles, Wilson Pickett, Chuck Berry, BB King, Duane Allman, Herbie Hancock, and countless others.
Through it all, Jemmott has relied on Ampeg bass amps as a part of his sound, including the legendary B-15 and SVT. So it makes sense that he’s become a big fan of the new all-tube PF-20T bass amp, one of Ampeg’s new all-tube designs in their popular Portaflex series. The Portaflex series delivers the styling of vintage Ampeg amps in modern designs for today’s bassists. The PF-20T’s grille cloth, sleek black diamond Tolex, and robust cabinet design are straight from the classic Ampeg amps that have always been crucial to Jemmott’s sound.
“The difference between Ampeg and other bass amps has always been the sound quality,” Jemmott asserts. “Before I discovered Ampeg, I did not like my electric bass sound. My first Ampeg amp was the B-15. I still use my B-15 and my SVT-7PRO but I’m especially excited about the PF-20T. The sound is very tight. That’s one thing I really love about Ampeg amps – they all have a nice tight sound that lets me hear my instrument as a bass more than as a bass guitar.”
That distinction is an important part of his sound, Jemmott explains. “I hear a bass sound in my head that comes in part from having started on acoustic bass. And I can always get the sound I want with Ampeg amps. It’s a key part of my tone. Its unique construction gives you that tight sound; it’s fat but not boomy. For me, that’s the key to making a bass sound like a bass.”
Whether it’s his SVT, vintage B-15, or the new Portaflex, Jemmott relies on Ampeg to be a part of the groove he’s laying down. “Whatever style of music I’m playing, it’s gonna be funky,” he observes. “The presence of the bass is what really matters, and with Ampeg, the presence is there – it sounds good whether I keep it low or crank it up. Whatever style of music I’m playing, when I need an expressive sound, Ampeg is there for me; it allows me to bring out the best in my playing.”
YouTube Video: https://www.youtube.com/watch?v=jvEyJe-9VNI
Mackie, a LOUD Technologies Inc. brand, is known worldwide as a leading developer and marketer of high-quality, affordable professional audio systems. Mackie products can be found in professional and project recording studios, video and broadcast suites, post production facilities, sound reinforcement applications including churches and nightclubs, retail locations and on major musical tours. For more information visit: www.mackie.com.
Mackie is a registered trademark of LOUD Technologies Inc. in the United States, European Union and other countries. All other trademarks are the property of their respective owners.
About LOUD Technologies Inc.
As the corporate parent for world-recognized brands Alvarez®, Ampeg®, Blackheart®, Crate®, EAW®, Mackie® and Martin Audio®, LOUD engineers, markets and distributes a wide range of professional audio and musical instrument products worldwide. Our product lines include sound reinforcement systems, analog and digital mixers, guitar and bass amplifiers, and acoustic and electric guitars. These products can be found in professional and project recording studios, video and broadcast suites, post-production facilities, sound reinforcement applications including houses of worship, stadiums, nightclubs, retail locations, and on major musical concert tours. The Company distributes its products primarily through retail dealers, mail order outlets and installed sound contractors. The Company has its primary operations in the United States with operations in the United Kingdom, Canada and China. For more information, please see our website: www.loudtechinc.com.
This press release contains statements that are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on current expectations, estimates and projections about the Company’s business based, in part, on assumptions made by management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors, including those described above and the following: changes in demand for the Company’s products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, constraints on supplies of critical components, excess or shortage of production capacity, difficulties encountered in the integration of acquired businesses and other risks discussed from time to time in the Company’s Securities and Exchange Commission filings and reports. In addition, such statements could be affected by general industry and market conditions and growth rates, and general domestic and international economic conditions. Such forward-looking statements speak only as of the date on which they are made, and the Company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this release.