Dr. Marten’s Boot Room is the aptly named live venue at the rear of the legendary industrial boot manufacturer’s prominent new store in ultra-cool Camden Market.
Promoting a regular programme of gigs since its Easter opening, the DM Boot Room has enabled emerging talent, bands and DJs to perform through a Martin Audio CDD PA, installed by Leicestershire-based NoiseBoys Technologies Ltd.
NoiseBoys director, Phill Beynon, knew that the store’s aim was to become a cultural hub, upholding the musical heritage of Camden Town by providing a complete experience. As a freelance engineer, he had been familiar with Martin Audio’s high premium technology and was happy to extend the relationship after NoiseBoys was set up nine years ago.
Therefore, when his company was approached by the store’s shopfitters, the retail design company Closed Sundays, to equip the 8m x 8m room with a complete staging infrastructure, NoiseBoys had no hesitation in specifying CDD — a solution already proven through the HoW and cruise ship sectors in which they have worked.
The first challenge they faced was that the store was set within The Stables, a 19th-century, Grade-II listed building at the hub of Camden Market. “This meant we had to fly the speakers off ground supported box truss rather than from the ceiling,” he said. “Therefore, aside from CDD’s excellent dispersion pattern, weight and size were a further consideration.”
NoiseBoys have flown a pair of the compact CDD10 (10”) Coaxial Differential Dispersion speakers on each PA wing along with a CSX112 (single 12in) subwoofer. When the venue is opened out to the overflow area in the main store via the stable door, crowds at the back are serviced by four of the tiny CDD6 (6in) satellite speakers, on a separate control circuit.
The installation needed to be as discreet as possible. “As this is a flexible room, used as a shop during the day, it was important that customers could roam freely without the risk of tripping over cable and so on. We wanted the installation to be compact and serve the space well but at the same time respect that proper bands would be coming through with their sound engineers, and so we needed a recognisable brand.” He knew that CDD10, with its 110° (max) horizontal, 60° vertical dispersion pattern would tick all the boxes. “This is exactly why we went for it,” he says.
Phill Beynon added that he had been eager to keep the design concept as ‘British’ as possible from the get-go — an ideal discussed with Closed Sundays. “Not only is DM’s an iconic British brand, but the Boot Room is actually full of famous ‘Doc wearers’ band memorabilia. The Clash used to rehearse just over the road,” he noted. “And so we are delighted to have Martin Audio as part of the set up.”
Said Daniel Freedland, UK marketing manager, Dr. Martens, “The sound system has met and exceeded our expectations and delivers exceptional quality across all our activities. NoiseBoys were immense partners throughout the speccing out of the DM’s Boot Room and we now very much see this exciting new store and cultural space becoming a hub for the brand, its fans and Camden. We’ve already welcomed the likes of Mykki Blanco, Warpaint plus a host of other live acts and DJ’s.”